behind the scenes


In some ways, I feel that designing greeting cards and wall prints is the perfect writing exercise. It forces me to really dig in and find the perfect words for an occasion, the exact phrasing to capture the sentiment I’m trying to express, in as few words as possible. It’s extremely satisfying when I feel I’ve gotten it right. (Can you tell that I used to be a writer and editor?)

But despite being a total introvert and word nerd, I've been surprised to discover a facet of this business that's possibly even more satisfying....